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By:Lance Loveday,Sandra Niehaus
Published on 2007-10-17 by New Riders

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Your web site is a business—design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: Why so many organizations think about web design the wrong way How small design changes can have a big impact on your bottom line Simple tips to increase web sales/leads by 10% – 50% (or more) Concrete design guidelines for: Landing pages Home pages Category pages Detail pages Forms Checkout processes Packed with helpful examples from a wide variety of sites!

This Book was ranked at 9 by Google Books for keyword Web Design.

Book ID of Web Design for ROI's Books is _TvpXCJFGZsC, Book which was written byLance Loveday,Sandra Niehaushave ETAG "s0wmIDU1Pfg"

Book which was published by New Riders since 2007-10-17 have ISBNs, ISBN 13 Code is 9780132705028 and ISBN 10 Code is 0132705028

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Book which have "216 Pages" is Printed at BOOK under CategoryComputers

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